ONETHIRD – Khendi Lee portfolio





Interactive Media Award 2015

Hong Kong ICT Award 2014

HKDA Global Design Award 2013

D&AD Student 2008

Singapore Crowbar Award (ambient media finalist)


An award-winning art director that specialised in branding & digital design.

He is Interested in turning fuzzy ideas into clear and strategic concept. Originally from Indonesia, I come to Singapore via Hong Kong advertising and design scene. There I worked with a number of agencies and also established my own design studio. 

His experience has added spice to many brands, including China Mobile, Jamn, Daycraft, Hsin Chong, Asian Sky Group and Favour Light.

He is recognised with awards from D&AD, Singapore Crowbar, HKDA Global Design, Hong Kong ICT. Some of my works has been featured in numerous website and publications like Apple–Best of 2013 apps, Brand New, Branding Magazine & Asia Pacific Design.



He believes in mixing 3 components: idea, research and design thinking, when distilled into a single concept, it brings significant change to business and society. Hence he named my portfolio as ONETHIRD.